As your Navajo Nation President, I fully support buying local and uplifting our vendors, designers, craftsmen, and every small business that keeps our Diné economy strong. When we choose to shop locally, we’re not just purchasing a product, we’re investing in our people, our culture, and our future.

Our Navajo vendors carry stories, tradition, and creativity in every item they make. Supporting them this Black Friday strengthens families, builds opportunity, and keeps resources circulating here at home. It’s one of the most meaningful ways to give gifts that truly matter to your loved ones.

As we close out the weekend, be safe and remember that this month is about being thankful and grateful for what we already have. Be kind, love one another, and think ahead for the generations to come.

Let’s lift up our people by choosing local.